Fitness House will upgrade the Rio shopping center. Magnificent sports club "Fitness House" in St. Petersburg Fitness house in Rio schedule

During the May holidays inShopping center "RIO"- St. Petersburg (owner – Tashir group of companies) began its work as a fitness club of the FITNESS HOUSE network with a total area of 1974 sq. m with a swimming pool with 6 lanes. The area of the pool is 325 sq. m. In addition to the “adult” pool, there is also a children’s pool measuring 4x10 m. The pool is located on the ground floor of the shopping and entertainment complex, equipped with a comfortable locker room for 550 seats. Despite the fact that the pool was operating in test mode during the May holidays, according to the observations of the Colliers International PM Department, the club was visited by more than 1,000 people.

The opening of the FITNESS HOUSE in the RIO shopping center was another step in the implementation of the concept of positioning the RIO shopping center as a shopping and entertainment center for family leisure and shopping. According to a representative of the PM Department of Colliers International, this network is actively developing, developing new areas and locations.

“The concept of positioning the RIO shopping center as a shopping center for family leisure and shopping implies not only the development of children’s and family merchandise, entertainment and educational segments, but also the integration into the shopping center of a powerful sports component, represented by both relevant product lines and the opening of places for a full-fledged sports leisure and healthy lifestyle. — affirms Regional Director of the PM Department of Colliers International Margarita Aristarkhova, — A popular ice skating rink is already operating in the RIO shopping center; Now we have the opportunity to strengthen the pool of “long-term” sports tenants at the expense of one of the market leaders in St. Petersburg in the field of network fitness.”

All work on the construction of a swimming pool as part of a fitness center on the territory of the RIO shopping center took about six months and was completed within a strictly planned time frame. Maintenance of the swimming pool and fitness center is carried out in full compliance with the rules and regulations for the technical operation of “wet areas”.

“The presence of a swimming pool and a high-quality fitness center in a shopping and entertainment center is already a fairly typical phenomenon,” Marat Abrahamyan, General Director of the RIO shopping center in St. Petersburg, is sure, - But there are not so many spacious sports pools in which you can really practice swimming in earnest in shopping and entertainment centers. And when our partners suggested that we strengthen the sports segment of the RIO shopping center with a fitness center with a 6-lane swimming pool, we immediately realized that it would be in demand. And the first days of its operation demonstrate the interest of visitors, which, I am sure, will increase.”

“This is a place where everyone can combine sports, family recreation and socializing with friends. Our clubs have everything so that you can reach unprecedented sporting heights, arrange a real holiday for your family and get a lot of pleasure in the company of friends,” – adds Irina Posnikova, FITNESS HOUSE network development director.

A busy work schedule, a computer and clients are the usual everyday life of an office worker. The day is coming to an end, your eyes hurt, your muscles are stiff from a monotonous posture - this is a clear signal to go and warm up. And the best option for this would be the Fitness House club in St. Petersburg. Here guests are offered all training options designed for visitors of any age and physical fitness. It is also important that you can choose any club belonging to this network that is most convenient for you. True connoisseurs of a healthy lifestyle prefer the Fitness House in St. Petersburg to everyone else, which is famous for its modern equipment and the latest equipment.

Comfortable stay for everyone

How would you like to spend the evening? Believe me, there is an option for each of you. A huge water complex, spacious locker rooms with individual lockers, a beautiful gym equipped in the latest fashion. As they say, for every taste and color. “Fitness House” in St. Petersburg is not just a swimming pool, but a club where connoisseurs of a healthy lifestyle gather, socialize, play sports, and spend time in a herbal bar.

Main advantages

Reviews from regular customers will tell you this best. First of all, the Fitness House in St. Petersburg is a sports club that offers a large number of wellness programs to choose from. Some are aimed at improving the health of the body, others at maintaining excellent shape and creating an ideal figure. To achieve such results, practices are practiced and affordable prices make this sports club the most popular among city residents. Separately, the reviews also note the opportunity to spend time here with the whole family. There are separate programs for children, men weightlifters and women who watch their figure.

The choice is yours

It’s very nice that you have the opportunity to choose your own “Fitness House”. St. Petersburg clubs are equipped in such a way as to ideally meet your needs, as well as to be located as close as possible to your work or home. All fitness clubs in this chain have a gym, as well as a cardio zone if your goal is to strengthen your cardiovascular system. In addition, we offer you an aerobics room and a gym for mini-games. Football, volleyball and basketball competitions are regularly held here. You can choose a fitness club with a swimming pool and a unique spa complex.

"Fitness House" on Fuchika (Rio in St. Petersburg)

This is one of the newest clubs in this network. The address is Fuchik Street, building 2. This is a two-story complex with a swimming pool, with an adult pool divided into 6 lanes and a children's pool, 10 meters long. There is a water complex, a SPA zone and a cardio zone. Professional trainers will help you choose a program, individual or group. At your first visit, a mandatory consultation with an instructor is required. Judging by the reviews, this is a very spacious and cozy club with a wide range of options for active recreation.

Club on Ladozhskaya

This is another wonderful “Fitness House” (St. Petersburg) with a swimming pool. Reviews say that the working hours here are the most convenient, the club is open from 10 am to 10 pm, which means you can have plenty of time after work. Spacious halls and a large selection of fitness programs will definitely not let you get bored. Every day, the Fitness House network receives more than 170,000 people, this is on a grandiose scale, while the level of service remains high. The club offers its clients a large number of different systems of discounts and bonuses.

Club on Komendantsky

Another club belonging to the Fitness House chain (St. Petersburg). We will not be able to provide the addresses of everyone due to the limited size of the article. This club (Komendantsky Avenue, 2) was opened quite recently, that is, it is very modern, stylish and beautiful. Here you can see a huge one and a second one, which is used for water aerobics. Aerobics also takes place in the hall, with adult and children's groups practicing at the same time. It’s also very interesting that they pay a lot of attention to children’s sports, recruiting fitness groups for kids. Children not only improve their physical development, but also learn a lot about healthy eating.

Club on Korolev

This is one of the most sophisticated sports clubs in the city. Regular visitors never tire of praising the highest service and qualifications of the staff. Like many others, there is a huge selection of wellness programs. A distinctive feature of this club are the dance groups. Moreover, there are quite a lot of directions, including Latin American, belly dancing, and many others. A huge swimming pool, where you can simply splash around or take lessons from professional swimmers, will complete your experience. Club address: Korolenko Ave., 7. The club is open from 7:00 to 23:00, that is, here you have practically no time limit.

Club on Prazhskaya

The motto of this club is beauty, health, family leisure. It's great not only for training, but also just for everyone to get together. Address: st. Prazhskaya, 30. In addition to the standard set of gyms and swimming pool, there is a wonderful SPA area where you can get a massage and body wrap, manicure and pedicure. And for growing men there are self-defense training groups. Dancing, Pilates, aerobics - choose what your heart desires. Your evening will pass in a pleasant atmosphere, accompanied by light music, and a great mood will remain with you for a long time.

The Fitness House chain has been operating on the market for 10 years and is represented by more than 50 establishments in St. Petersburg and its suburbs.

In Nizhny Novgorod, the first club of the St. Petersburg chain will begin operating in September in the shopping center "" on Moskovskoye Shosse; sales of season tickets are already open.

The area of the new sports facility will be 2900 square meters. m. It will include a 25-meter swimming pool with five lanes, a children's pool, as well as a gym and spa area.

Until July 10, there is a special price for 100 visits to the club in the RIO shopping center - 11,500 rubles. (a subscription purchased through the promotion is active from 7:00 on weekdays and 8:00 on weekends until 17:00 Moscow time, while the club will be open until 23:00 on weekdays and until 22:00 on weekends).

An unlimited subscription for a year will cost 16,900 rubles, for 2 years – 25 thousand rubles. At the same time, there are no family passes for sale; classes will be offered in sections for children.

Fitness House will be the third club in the area. Opposite the shopping center "RIO" in the shopping center "New Era" there is a "Fitness Drive", and across the stop - at Moskovskoye Shosse, 105a - there is a fitness club "Jem".

Let us remind you that the Nizhny Novgorod Fitness Group plans to open four clubs of a democratic format within a year and a half (until 2019). Now there are 8 “” operating in the region, including 7 in Nizhny Novgorod and one in Dzerzhinsk.

Expert opinion

, general director of the company – retail real estate consultants:

Today there is an objectively stable trend for fitness services. In Russia, the situation in this market segment looks favorable: people are paying more and more attention to a healthy lifestyle. As retail real estate consultants, we see the benefits of a symbiosis between a fitness service operator and a shopping center. In this case, a synergistic effect arises between the formats, which allows them to exchange their audiences: fitness club visitors go to the shopping center to make purchases, in turn, shopping center visitors learn about the new format that has emerged. This scheme is especially relevant for regional shopping centers.

Residents of Nizhny Novgorod have a strong stereotype about the location of a fitness club in a shopping center. By the way, the RIO shopping center, which will house a new fitness center, has the status of a high-quality regional shopping center with a total area of 67,085 sq. m. m. One of its main advantages is parking for 1,100 cars.

Therefore, I am sure that the project will be very successful. Now in Nizhny Novgorod there is an objective shortage of quality fitness centers. The emergence of a new network operator gives it every chance of successful development in the Nizhny Novgorod region. In addition, we know that the network will not limit itself to one club in the city and will soon open several more centers.

We do not yet know at what price the operator will enter the Nizhny Novgorod market. In St. Petersburg, the network is represented by 43 fitness centers, and in each subscription has a single price - 9,900 rubles. in year. If Fitness House adheres to the same pricing policy in Nizhny Novgorod, it will become a serious contender in the city’s market for high-quality sports services, posing serious competition to Nizhny Novgorod operators, primarily the FizKult chain.

During the May holidays, a fitness club of the FITNESS HOUSE network with a total area of 1,974 sq.m. began operating in the RIO shopping center in St. Petersburg (owned by the Tashir group of companies). meters with a 6-lane swimming pool. The pool area is 325 sq. meters. In addition to the “adult” pool, there is also a children’s pool measuring 4x10 m. The pool is located on the first floor of the shopping and entertainment complex, equipped with a comfortable locker room for 550 seats. Despite the fact that the pool was operating in test mode during the May holidays, according to the observations of the Colliers International PM Department, the club was visited by more than 1,000 people.

“The concept of positioning the RIO shopping center as a shopping center for family leisure and shopping implies not only the development of children’s and family merchandise, entertainment and educational segments, but also the integration into the shopping center of a powerful sports component, represented by both relevant product lines and the opening of places for a full-fledged sports leisure and healthy lifestyle. - affirms Regional Director of the PM Department of Colliers International Margarita Aristarkhova, - A popular skating rink is already operating in the RIO shopping center; Now we have the opportunity to strengthen the pool of “long-term” sports tenants at the expense of one of the market leaders in St. Petersburg in the field of network fitness.”

“The presence of a swimming pool and a high-quality fitness center in a shopping and entertainment center is already a fairly typical phenomenon,” sure Marat Abrahamyan, General Director of the RIO shopping center in St. Petersburg, - But there are not so many spacious sports pools in which you can really practice swimming in earnest in shopping and entertainment centers. And when our partners suggested that we strengthen the sports segment of the RIO shopping center with a fitness center with a 6-lane swimming pool, we immediately realized that it would be in demand. And the first days of its operation demonstrate the interest of visitors, which, I am sure, will increase.”

“This is a place where everyone can combine sports, family recreation and socializing with friends. Our clubs have everything so that you can reach unprecedented sporting heights, arrange a real holiday for your family and get a lot of pleasure in the company of friends,” - addsPosnikova Irina Director of Development of the FITNESS HOUSE network.

The St. Petersburg chain of fitness clubs Alexey Fursov's Fitness House announced the start of the company's regional expansion. The company's first fitness club will open in Nizhny Novgorod by the end of September. At the same time, to simplify and speed up the introduction of the brand to the regions, Fitness House entered into a partnership agreement with the Rio shopping center chain to provide premises in various cities of the country.

The first sports club of the network outside of St. Petersburg will open at 12 Moskovskoye Shosse in Nizhny Novgorod. The company can then open several more screens in this city. In 2018, Fitness House intends to enter the markets of Kazan, Samara and Tolyatti. Some of the sports clubs will be located in shopping malls, and for the rest the company intends to independently build new facilities, reports Delovoy Peterburg.

Yulia Chernysheva, head of shopping center leasing at JLL in St. Petersburg, says that fitness centers create “cumulative” demand in shopping centers and attract a solvent audience. “Entering the regions is justified by the company’s desire to develop in a fairly saturated market in St. Petersburg. Competition in regional markets will be less, the number of quality operators will be lower. I think Fitness House will be positively assessed by consumers, both in terms of quality and availability prices,” Chernysheva noted.

Within five years, the company intends to launch 50 clubs in different cities of the Russian Federation. The network's management is confident that in recent years the demand for this type of service has increased in the regions, but the markets have not yet been occupied by strong network players, which creates conditions for healthy competition.

However, the company does not yet plan to open clubs in Moscow. Fitness House believes that the capital market is now too competitive and difficult for new brands to enter.

Elena Maslova, head of multifunctional projects in the department of retail premises at CBRE in Moscow, also confirms that in the regions the demand for high-quality fitness clubs is growing. This is confirmed by the interest of strong fitness network players in the regions - for example, the World Class network (Sochi). Alex Fitness has already opened a large number of clubs in the south of Russia. “At the same time, competition in the capital is indeed quite high. However, it should be noted that the road is open for new high-quality operators. An example is the imminent opening of clubs in the Fitness One Art chain. Creative concepts are also welcomed, for example, the Raketa chain of fitness clubs,” - Maslova concluded.

Alexander Obukhovsky, director of the retail real estate department at Knight Frank, believes that regional markets are indeed attractive for the development of network fitness concepts. “Operators can find their target audience in cities with a population of more than 500 thousand people. It is here that the need for high-quality fitness facilities has already formed, but there is still no excess supply. At the same time, it cannot be said that remote densely populated areas of Moscow or Moscow suburban cities are less attractive - "there is also no oversaturation here. Cities with a small population (100-200 thousand people) often do without large network fitness centers. Local entrepreneurs satisfy consumer demand there by opening compact sports facilities with two or three halls and no pools," Obukhovsky analyzes.

In the regions, some of the brand’s fitness clubs will open under a franchising scheme. At the same time, the company is ready to purchase competitors. The amount of investment in launching one sports club ranges from 50 million to 100 million rubles.

The Fitness House chain has been developing in St. Petersburg since 2007. At the moment, it includes 44 clubs, and four more are preparing to open.